How far can music take us? Music is an art that we don’t observe, in which we aren’t spectators. It blends with us. An art that sets the pace, travels straight to the heart, non stop. That’s why we bang on things unaware, why we dance without thinking about it, why we repeat the same verse for no reason.
It’s meeting, elevation, entertainment, all in one. Arrangements that go far beyond the soundtracks themselves. Sonido Amp treats music as content. As a platform of endless possibilities to create connections between brands and their target audiences.
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The grueling winter of 2016 made us come up with a unique clothes donation project with the Salvation Army. Along with Roupa Nova (which means “New Clothes” in Portuguese) and thousands of engaged fans at concerts during wintertime, we increased the amount of clothes donated and made history.
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A project that was made to help “Queremos!” fans meet their idols in the studio. Our first edition was recording the talented cellist and singer Gabriel Royal performing a pocket show at Flux Studio in New York. The next editions will be up to the fans.
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NBA's first fashion film in the world was a special project from start to finish. From the invitation we got from 9 e Meio and Doug Clayton, the director, to the sound design and music awards we won at the most important international festivals. We wrote the script for the film in a way that allowed for the music and the sound design to have a dominant role, to connect with the aesthetic narrative.
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The briefing was to develop musical content for the internet that would promote the baby shower website. We created a film which is actually the music video for a song made especially for the parents. A classy jazz tune with a seductive singing voice, as if it were the baby singing and letting them know who’s boss. With the “you’re already going to have your hands full. Leave the baby shower to us” concept that we created, we brought in a bunch of babies to a studio and let them act naturally, playing around with their parent’s objects. The result would be nothing short of unforgettable.
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Brasas is a different kind of English course. The students there are fans of their teachers and vice-versa. But we found out, not by accident, that many of them are talented singers. So we decided to create content that was quite original: a song that plays around with conversation exercises and that shows how interactive the classes are. We produced a music video with a teacher and a student singing the song “Good Friends” in our studio, and the result went viral in no time amongst students and teachers.
Ogilvy reached out to us so we could create a jingle for an ENO campaign with the slogan “if heartburn strikes, strike back”. But beyond the jingle, we decided to present something more: A series of spots that explored that aggressiveness in the food, but in a very irreverent way, through heavy music. The first one sets the tone: “Heavy Metal Pastry”.